Magazines

Helm, Superyacht Asia Pacific

Background: Launched in October 2009, Helm, Superyacht Asia Pacific is the region’s only dedicated superyacht magazine.

Concept: Helm features essential news, features and interviews from around the region for superyacht owners, captains, crew, charterers, HNWI's and marine industry professionals. Each issue includes a Port of Call feature on a major regional superyacht destination, an in-depth interview with a superyacht skipper, profiles of new boats, features on up and coming cruising destinations and comprehensive news from around the region and the world for anyone with an interest in luxury yachting.

Target: Superyacht owners, captains, crew, charterers, High Net Worth Individual's and marine industry professionals.

Circulation: 15,000 copies of Helm, Superyacht Asia Pacific,  are printed bi-monthly and the magazine is distributed at newsstands throughout Singapore, Thailand, Malaysia, Indonesia and Hong Kong. It is also available at over 30 business class lounges at airports in Singapore, Malaysia, Thailand and Hong Kong, including gate service at all Emirates flights out of Bangkok, over 200 5 star hotels around the region, including 90 in Hong Kong and over 30 marinas, golf clubs and private clubs in Asia. The magazine is also a media partner at several major yachting events including the Cannes Boat Show, Abu Dhabi Boat Show, PIMEX, King’s Cup Regatta and the Asia Superyacht Conference.

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