Contract Publishing

Karma, the magazine of the Karma Group

Background: The first edition was published in October 2009.

Concept:  A high quality, large format, luxury lifestyle magazine for the Karma Group, one of Asia’s leading resort operators and villa developers. Karma magazine covers the best that life has to offer in Asia and at Karma’s market leading resorts and villa developments. Karma magazine is an exclusive magazine for an exclusive readership. Karma magazine reaches discerning travellers with a mixture of features and stunning photo-spreads that exemplify luxury in Asia. Five resorts. One vision. One magazine. Karma.

Target: The Karma Group’s past, current and future guests and property investors.

Circulation: 6,000 copies are distributed exclusively throughout Karma’s resorts in Bali and Ko Samui and all Karma spas worldwide. 1000 copies are distributed through Karma’s partner resorts in India. 2000 are distributed at strategic venues, retail outlets, airlines and offices including 150 of Bali’s best restaurants, clubs and boutiques. 1000 are sent by direct mail to Karma’s database of VIP HNW customers.

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